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Monde Selection
Monde Selection is an international institute for quality selection found in 1961 in Brussels and are currently the oldest and most reputed organization in the field of quality selection worldwide. Monde selection distinguishes not only by its experience but also by panel of long term partners and experts who have provided the customers with value added service of quality selection. Monde selection has been recognized officially by the commission of the European union for conferring awards to wines in the framework of community laws. The products are examined by scientific board who determine its acceptability as well as the informative nature of the label. The products that comply with the criteria of acceptability are submitted to the committee of juries for sensorial analysis. On the basis of comments recorded from the sensorial panel, the standing organizing committee then instructs the scientific board to carry out the chemical and bacteriological analysis etc. Monde selection jury comprises of prominent professionals, who are eminencies in their fields. For the spirits and liquor selection they are separated by numerous oenologist, sommeliers, professional tasters, professors, specialty judges and chemists from a diversity of countries.
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McDowell's No.1 Celebration

McDowell's No.1 Celebration Rum is the fastest growing rum brand in the world. Celebration was launched in 1991 with a modest beginning of a hundred thousand cases. Today McDowell's No.1 Celebration Rum sells in excess of 14 million cases with a reach across 13 countries that, makes Celebration the 2nd largest selling dark rum in the world. Part of the McDowell's franchise with the highest FMCG retail value of Rs 8300 crores*, Celebration Rum is the largest selling rum in India, with a market share of 45% and growing. The proud recipient of several prestigious awards, Celebration Rum owes it success largely to the high quality standards that McDowell's No.1 Celebration Rum provides its consumers and this has been recognized at the highest International level.

*PASH Beverage Report, Impact International, Nov 2008.

McDowell's No.1 Celebration Rum has won the following awards for its blend
–  Silver from the Beverage Tasting Institute, Chicago, USA, in 2008
–  Bronze at the Monde Selection 2006
–  2 Stars at the ITQI Awards 2006
–  Silver at the IWSC 2005

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