McDowell’s No.1 has undoubtedly been the top-of-the-line whiskey both literally
and laterally. Over the years the brand has reinvented itself in all possible
ways and has looked at greater accomplishments in product, packaging, marketing
In the beginning, it had the tag 'Mera No.1' attached to it. However, over the
years, it has evolved and transformed from an "icon" to a brand character. The
brand has reinvented itself in all possible ways and has looked at greater
accomplishments over the years. With the simple proposition of "celebrations in
life begin with McDowell," the trademark cheer finger has quite evidently made
The proof of its quality and appeal is that it has not only survived the Scotch
invasion, but is on its way to becoming one of the biggest whisky brands in the
world even beating pure Scotch!
Apart from the popular McDowell's No. 1 Reserve Whisky, McDowell has another
variant under its label - DietMate Whisky, world's first diet whisky, created
especially for the fitness conscious drinkers. The brand's ability to change
itself constantly and remain connected to the ever - changing customer
aspirations is the key to its success.
Its aroma has a subtle vanilla-like sweetness, which gives it a light, smooth
and warm finishing.
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