Season 6 of IPL marked an important milestone amongst several cricketing world records by this spirited team. RCB emerged as the only Carbon Positive team amongst all IPL teams. This success comes soon after RCB declared Carbon Neutrality and became the first Carbon Neutral Cricket Team in the world in 2012, without the purchase of any carbon credits. Social media played a pivotal role in mobilizing fan support even stronger than the previous two years. RCB created a hashtag #RCBGoGreen wherein fans were urged to take up a green pledge. Fans could take up something as simple as walking short distances instead of using their bikes or cars, to growing a plant at home. In turn, with each use of our hashtag on Twitter along with the Likes, Shares and Comments received on Facebook, the jersey on our website would turn green. The result was overwhelming. Within a span of just 3 days we received 1313 green pledges on twitter, 831 likes, 231 comments and 696 shares on Facebook.
Here are some recent examples of this forward march to save the planet.
In its bid to restore the green and garden city status for Bangalore. RCB launched Greenaissance, a first of its kind campaign, to retain the greenery within the city by engaging Individuals, Institutions, Corporate and Communities. This campaign allowed fans and citizens to participate by either providing a space to plant a tree or by volunteering in tree planting drives, with RCB facilitating the online and on-ground activity. Plantations were held in Government Schools in Kanakpura, Ramanagaram District, in Bangalore, in association with NDTV Coke SMS Campaign. 92 fans volunteered for plantation drives and 20 people pledged their space for making Bangalore greener. Over 240 RCB fans pledged their solar water heater emission reductions to RCB. Over 500 individuals from different corporates in Bangalore and 1000 RCB fans across Karnataka switched over to CFLs.
No toss up for Green initiatives
Sapling exchange was held each time after the toss, between the RCB and the opponent team captains at all RCB home matches. This was aimed to symbolise the spirit of green cooperation between the two teams
Match the Green
As a symbol of commitment to green and a token of acknowledgement & appreciation of the green efforts by the RCB Fans, the RCB players wore Green Jerseys instead of the red RCB Jersey for one IPL match of the season in what is called the Green Match. This tradition was started in IPL 4 and has been carried on ever since. In IPL-6, the Green Match was played against Kings XI Punjab on 14th of May 2013. During the Green Match all fans inside the stadium took the green pledge to do their bit to reduce the impact of our daily activities on the environment. RCB Players sported Green Ribbons during the IPL Matches in support of their Go Green Cause.
Leaving a green footprint
With the success of RCB's tie-up with Bangalore Metropolitan Transport Corporation(BMTC) and private cab services in 2011 and 201, the initiative continued to encourage fans to carpool or use public transport to commute to the stadium to watch matches. This is RCB's endeavor to reduce the carbon footprint particularly on match days.
Reduce, reuse, recycle
RCB utilizes wheeling of Renewable Wind power for its matches at the stadium during IPL. This
encourages the growth of renewable sources of energy and reduces the impact on environment to a
RCB ensures that all stadium waste produced during the matches is managed and treated by
professionals in this domain and not left to general cleaning.
Awards and Recognition
RCB won Silver at the IAA Olive Crown Awards ceremony in the Digital Category for its 'Go Green'
initiative. The third edition of the IAA Olive Crown Awards, India's first awards for creative excellence in
communicating sustainability or 'green' advertising, was held in Mumbai on April 1st, 2013.
RCB also won The Corporate Green Star – 1st Runner Up Award and certificate. Russell Adams receives
the People's Green Award on behalf of RCB at the TCS World 10K Bangalore 2012 awards presentation.
RCB was honored with a special award for its green initiatives at the 4th edition of the Panasonic Green
Globe Foundation Awards that took place at the Delhi Sustainable Development Summit 2012.
Apart from this RCB has also to its credit of being the First Participant
from India to become a part of
the prestigious United Nations Environment Programme Climate Neutral Network
and has received a
Certificate of Commendation
from the United Nations Environment Programme
for its support to the
World Environment Day on June5, 2011.
Nairobi, 16 June 2011 – Royal Challengers Bangalore (RCB) – a successful team in the Indian Premier League (IPL) cricket competition – has announced its participation in the Climate Neutral Network (CN Net), an initiative of the United Nations Environment Programme (UNEP). CN Net is at the forefront of the movement towards a global transition to low carbon economies and societies.
RCB becomes the first participant from India and the first sports team in the world to become a member of the Climate Neutral Network.
Satinder Bindra, Director of Communications at UNEP said, "Royal Challengers Bangalore has long shown leadership on the cricket field – and it has also shown inspirational leadership in the environmental arena to mobilize its fans and followers in reducing greenhouse gas emissions. UNEP is proud to welcome RCB as the first India-based participant of the Climate Neutral Network – more inspirational leadership from RCB, which we hope will inspire even greater efforts in India to tackle climate change".
According to Sidhartha Mallya, Director of RCB, RCB's green initiatives began in 2010, during the third season of the IPL. A number of unique initiatives have been implemented, including car pooling solutions for fans coming to the stadium, waste segregation at the stadium and effective disposal through recycling and composting, collaboration with the Bangalore Metropolitan Transport Corporation for additional buses to and from RCB's home stadium, and placing a carbon footprint calculator on the RCB website. The initiatives helped RCB reduce its carbon footprint by almost 50,000 kilograms of CO2e and more importantly created awareness and change in more than 100,000 fans directly.
This year RCB has gone a step further and is committed to becoming the first carbon neutral cricket team in the world. Carbon neutrality for RCB is being achieved through a unique fan-driven initiative – of the fans, for the fans and by the fans – through which individual RCB fans adopt small environment-friendly changes in their regular lifestyle, and pledge their emission reductions to RCB. Each of the green initiatives has the dual objective of generating awareness about environmental issues and generating real and significant emissions reductions.
The initiatives that RCB has engaged in include: Sapling Plantation drives at schools, colleges and communities through a unique 'Adopt a Plant' approach; solar water heater initiative; renewable energy themed contests on social networks; specially designed events to encourage people to use electric cars/bikes; actively supporting and adopting Bus Day by urging all the fans to travel by bus every Bus Day; and a switch over to CFL low energy light bulbs drive. Through these initiatives emissions reductions of 2000 tons have been achieved to date.
RCB expects to officially become Carbon Neutral after it receives a certificate from Det Norske Veritas – a leading global audit agency – which is currently auditing the data.
"Carbon Neutrality is not a destination for us, but the first step, in our journey of bringing environmental awareness and lifestyle change in the daily activities of ordinary people," said Sidhartha Mallya. "RCB is Game for Green, are you?"